Abstract: Xi Jinping's cultural thought is part of Xi Jinping's thought on socialism with Chinese characteristics for a new era. The generation of Xi Jinping's cultural thought is embedded with a scientific mechanism, which follows the scientific content of Marxist cultural theory, takes root in the heritage of excellent traditional Chinese culture, crystallizes the wisdom of the Communist Party of China in its century-long cultural construction, and absorbs the beneficial essence of the world's excellent civilization achievements. Xi Jinping's cultural thought has greatly enriched and developed Marxist cultural theory, has given systematic and scientific answers to the major issues of the Party's leadership in cultural construction in the new era, and has demonstrated the unique contribution of“Chinese wisdom”to the world's civilization advancement. These original contributions have made it clear that cultural construction on the new journey should strengthen the Party's overall leadership of publicity, ideology and culture, build a strong socialist ideology, consolidate the people's subjective position in cultural construction, and take up the new cultural mission in practice.

Key words: Xi Jinping’s cultural thought, cultural construction, generative mechanism, original contribution, practical direction